Loro Piana’s story is one of unparalleled dedication to quality, passion for extraordinary materials, and a legacy that has spanned six generations. Renowned as the “Master of Fibres,” the Maison has evolved from its humble beginnings as a wool trading company to become a global symbol of luxury and elegance.
Marking its centennial anniversary, Master of Fibres by historian and journalist Nicholas Foulkes offers a deep dive into the remarkable journey of this iconic Italian brand.
The Journey Through Time: From Wool Merchant to Global Icon
Foulkes’ work is a meticulous narrative crafted through extensive interviews with the Loro Piana family and an exploration of the brand’s archives.
The book unveils a tapestry of milestones, from the mid-1800s, when Giovanni Loro Piana first received his passport as a wool merchant, to the Maison’s current status as a byword for luxury, elegance, and the finest fibres.
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Each chapter serves as a time capsule, recounting pivotal moments that highlight the brand’s commitment to Italian craftsmanship and visionary entrepreneurship.
The book not only narrates history but also provides a window into the unique processes and artistry that have shaped Loro Piana’s reputation over the decades.
The Ultimate Collector’s Edition
Master of Fibres is more than a book—it is a work of art. This 196-page handcrafted volume, part of Assouline’s Ultimate Collection, is a tangible celebration of Loro Piana’s legacy. Encased in a luxurious clamshell case and bound in the brand’s signature Tela Sergio fabric, crafted from cotton and linen, the cover pays homage to Sergio Loro Piana’s favourite textiles.
Each page is meticulously printed on art-quality paper, with colour plates hand-tipped using traditional binding techniques.
The volume features 150 stunning illustrations that bring to life the stories of craftsmanship, innovation, and timeless design. Its tactile appeal mirrors the sensory richness synonymous with Loro Piana’s textiles, making it a treasure for collectors and enthusiasts alike.
Italian Craftsmanship at Its Finest
Every element of the book reflects the harmonious synergy between Loro Piana’s legacy and Assouline’s mastery of bookmaking. From the choice of fabrics to the precise binding techniques, this collector’s edition exemplifies the artistry and authenticity at the heart of both brands.
The collaboration is a celebration of Italian savoir-faire, where every detail showcases a dedication to perfection. The clamshell case, covered in Loro Piana’s exquisite Tre Seta fabric—a blend of cotton and linen—serves as a fitting tribute to the brand’s tactile sensibilities.
The Art of Artisanal Bookmaking
Behind the creation of this masterpiece lies a chain of skilled artisans who have poured their expertise into every aspect of the book. The traditional binding methods, combined with Assouline’s dedication to craftsmanship, result in a volume that is as much a sensory experience as it is a historical account.
Each page, photograph, and curated story reflects Loro Piana’s unwavering commitment to excellence. The book offers readers not just a history lesson but an invitation to immerse themselves in the world of exceptional fibres, elegant silhouettes, and timeless elegance.
A Testament to Timeless Elegance
Master of Fibres stands as a tribute to Loro Piana’s century-long journey of innovation and dedication to quality. It is more than a celebration of the past—it is a reflection of the Maison’s enduring philosophy that excellence lies in the details. For connoisseurs of luxury, this book offers a rare glimpse into the artistry and vision that define one of the world’s most iconic brands.
With this centennial volume, Loro Piana continues to weave its story of excellence, ensuring that its legacy of craftsmanship and elegance will inspire generations to come.
