From April 1 to 7, 2025, Geneva will transform into the world’s premier destination for horology enthusiasts as Watches and Wonders Geneva 2025 takes center stage. This highly anticipated event promises to be the largest and most prestigious watchmaking salon ever held in Geneva, boasting the participation of 60 exhibiting brands, including new additions such as Bulgari and six independent watchmakers.
Newcomers and Timeless Craftsmanship
This year’s event marks a historic milestone with the inclusion of newcomers like Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. These innovative brands join iconic names like Rolex, Patek Philippe, Cartier, and Audemars Piguet, solidifying Geneva’s position as the epicenter of haute horology.
The redesigned exhibition space will serve as a perfect stage for showcasing the most prestigious watches in the world.
Spotlight on Youth and Innovation
A notable theme this year is youth and the future of watchmaking. Participating brands will spotlight their youngest talents, including apprentices, recent graduates, and craftspeople. These emerging stars will contribute to the program by sharing their expertise and interacting with visitors, ensuring that the art of watchmaking continues to thrive for generations to come.
Additionally, the city-wide In the City initiative will feature young professionals and trainees presenting their projects in the Watchmaking Village and boutique spaces. Events such as guided tours, discovery workshops, and panel discussions will explore themes centered on innovation and the younger generation’s role in the industry.
Celebrating Tradition in Geneva
On the evening of April 3, 2025, Geneva’s city center will come alive as collectors, enthusiasts, and locals gather to celebrate the city’s enduring watchmaking heritage.
This unique event will be a tribute to the precision and artistry of the craftsmen who create the world’s finest timepieces.
Experience the Essence of Watchmaking
From the intricate mechanisms of luxury watches to the vibrant atmosphere of Geneva, Watches and Wonders 2025 promises to be a celebration of tradition, innovation, and artistry. Whether you’re an industry professional, an avid collector, or simply an admirer of fine craftsmanship, this event is not to be missed.
For more information about Watches and Wonders Geneva 2025, visit watchesandwonders.com.
